From Campus to Cyber: German UDS in Focus

Prof. Dr. Mike Friedrichsen talks with Hendrik Schiphorst, Managing Director of SPORTFIVE
Germany, about the digital transformation of football — from fan data and OTT streaming to
sponsorship, the 2026 World Cup, and what social responsibility means in a billion-dollar
industry. A conversation about where passion ends and profit begins, and what universities like
German UDS can contribute to this shift

Prof. Dr. Mike Friedrichsen spricht mit Hendrik Schiphorst, Geschäftsführer von SPORTFIVE Deutschland, über die digitale Transformation des Fußballs – von Fan-Daten und OTT-Streaming über Sponsoring bis hin zur FIFA-Weltmeisterschaft 2026 und der gesellschaftlichen Verantwortung in einer Milliardenindustrie. Ein Gespräch darüber, wo Leidenschaft endet und Profit beginnt – und welchen Beitrag digitale Hochschulen wie die German University of Digital Science zu diesem Wandel leisten können.

In this episode of “From Campus to Cyber”, the Co-Presidents of the German University of Digital Science (German UDS) take you behind the scenes of a bold experiment that has become a real, accredited, fully operational university.

One year after launching its first programs, German UDS has grown into an internationally recognized digital institution—with six accredited Master’s and MBA programs, a global student body, and a virtual campus used every day.

In this honest and insightful conversation, Mike Friedrichsen and Christoph Meinel share:

- How the vision of a fully digital university became reality
- Why the German UDS was...

There is a significant gender gap in the field of digital science. Women make up less than twenty percent of IT specialists globally. This needs to change: It is estimated that in Europe alone, the number of workers with advanced digital skills will need to double by 2030. More women entering the field, will fulfil this need and produce more inclusive digital technology.

But why does this gender imbalance persist? And how can we support and empower women to pursue a career in digital science?

Prof. Dr. Maren Borkert, professor at the German UDS and head of the research group...